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A smiling mother holds her small child, who is seated atop a large round tablet embossed with the YER brand; in the background, the shadowy silhouette of a crying child evokes the «ordeal» that the laxative renders unnecessary.

YER Purgative — Mothers! Spare yourselves the ordeal

Mother and child before the shadow of a crying child

Brand
Purgante YER
Decade
1940s
Type
Press advertisement
Provenance
Gil Guerra family archive

The illustration

A smiling mother holds her small child, who is seated atop a large round tablet embossed with the YER brand; in the background, the shadowy silhouette of a crying child evokes the «ordeal» that the laxative renders unnecessary.

Advertisement text

¡Madres! EVITENSE EL MAL RATO PURGANTE YER

About the brand: Purgante YER · 8 pieces · brand history

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