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Purgante YER

Purgante YER advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 8 pieces.

c. 1918–1950s (advertising documented 1918–1935; health registration 1947)

Purgante Yer was produced by Laboratorios Yer of Madrid and registered with the Dirección General de Sanidad on 23 March 1947 (no. 9711). Its formula combined phenolphthalein (0.24 g) and calomel (0.08 g) with chocolate and aromatic substances, presented in boxes of 12 tablets at a price of 36 pesetas. The product was advertised in the Spanish press from at least 1918, with insertions documented in newspapers such as El Sol (1921), and its campaign was aimed especially at children under the slogan “lo toman como una golosina” (“they take it like a sweet”). Commercial illustrators of the period, such as Tono, produced advertising originals for the brand, now held in collections such as the Biblioteca Digital de la Comunidad de Madrid.

Sources: PURGANTE YER | PHARMAKOTEKA — Universitat de BarcelonaPurgante Yer: [dibujo publicitario] — Biblioteca Digital de la Comunidad de MadridFarmacia. Purgante Yer. Laboratorios. Madrid — Todocoleccion

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Woman asleep on a pillow Woman asleep on a pillow Wall clock and tablet with clock hands Wall clock and tablet with clock hands Mother and child before the shadow of a crying child Mother and child before the shadow of a crying child Smiling family around an open box of tablets Smiling family around an open box of tablets Mother and child before a father's shadow Mother and child before a father's shadow Smiling character holding a large tablet Smiling character holding a large tablet Ring of dancers around the boxes of tablets Ring of dancers around the boxes of tablets Boy putting the tablet in his mouth Boy putting the tablet in his mouth

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