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A female bust in grey wash, cropped by the right edge. The woman, with short wavy hair and a ball earring, smiles showing her teeth, glances sideways and touches a fingertip to her lips. On the left, the slogan “Nueva sonrisa” in script, an empty box reserved for copy and the product name in sans-serif letters, with “YER” set very large. The “Nike” signature is below the chin, at right.

YER — A new smile

Smiling woman with her hand by her mouth

Brand
Sello YER
Decade
1950s
Type
Press advertisement
Provenance
Gil Guerra family archive

The illustration

A female bust in grey wash, cropped by the right edge. The woman, with short wavy hair and a ball earring, smiles showing her teeth, glances sideways and touches a fingertip to her lips. On the left, the slogan “Nueva sonrisa” in script, an empty box reserved for copy and the product name in sans-serif letters, with “YER” set very large. The “Nike” signature is below the chin, at right.

Advertisement text

Nueva sonrisa Sello Instantaneo YER

About the brand: Sello YER · 4 pieces · brand history