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Tablesan Seltz

Tablesan Seltz advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 7 pieces.

c. 1940–1950s

Tablesan Seltz was an effervescent medicine made by Laboratorios Castillón of Madrid and sold in Spain during the post-war period. It came as tablets or powder dissolved in water —in the style of “Seltz salts”— and was indicated for headaches, toothache, neuralgia, flu, chills and overindulgence in drink and food. The product was advertised in the press and through posters and leaflets; original 1952 advertisements (23×32 cm, full page) are preserved in collections of Spanish graphic advertising. Its advertising presence is documented among agencies and advertisers active in the period 1930-1950.

Sources: Publicidad antigua. Medicina. Tablesan Seltz, Laboratorios Castillón, Madrid. 1952 — TodocolecciónRecorte años 40/50 anuncio publicidad Tablesan Seltz medicamento en sobre — Todocolección

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Woman with a headache on the telephone Woman with a headache on the telephone Lady with a fizzing glass before a ballroom Lady with a fizzing glass before a ballroom Hand holding a tablet over a glass Hand holding a tablet over a glass Unwell woman beside a dance floor Unwell woman beside a dance floor Woman in profile drinking fizzy water Woman in profile drinking fizzy water Man with arms raised amid packets and tablets Man with arms raised amid packets and tablets Relieved woman with hands on her head Relieved woman with hands on her head

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