Pepsi-Cola
Pepsi-Cola advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 2 pieces.
1898 – present
Pepsi-Cola was created in 1893 by the pharmacist Caleb Bradham in New Bern, North Carolina (USA), under the name “Brad's Drink”; it adopted the name Pepsi-Cola in 1898. After bankruptcy in 1923, the brand re-emerged during the Great Depression with a 12-ounce bottle at the price of the competition's 6.5-ounce one, driven by radio spots that consolidated its popular image. By the mid-1950s the drink was already bottled in more than 700 plants in seventy countries, with an active presence in Western Europe, and in 1961 the name was officially shortened to Pepsi. International expansion was accompanied by graphic campaigns and posters of high artistic quality, commissioned from first-rank illustrators and advertising professionals.
Sources: Pepsi — Wikipedia (español)Pepsi — Wikipedia (English)Pepsi brand page — PepsiCo oficial
