Movado
Movado advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 3 pieces.
Founded in 1881; active as Movado from 1905 to the present
Movado was founded in 1881 in La Chaux-de-Fonds (Switzerland) by Achille Ditesheim, then 19 years old, with an initial workshop of six watchmakers specialising in movements and pocket watches. In 1905 the company adopted the name Movado, an Esperanto word meaning “always in motion”, symbolising its commitment to innovation. Over the first half of the 20th century it became one of the largest Swiss manufacturers, with more than 98 registered patents and landmark models such as the Polyplan (1912) and the Ermeto (1928). In Spain the brand was present through distributors and importers, and in the 1960s television advertising produced by Estudios Moro and Movierecord under the concept “Exactitud” (“Precision”) is documented.
Sources: Movado — WikipediaMovado — Sitio oficial (145 años de relojería suiza)Movado — Centro de Documentación Publicitaria (anuncio TV España, década 1960)
