Lanvin Parfums
Lanvin Parfums advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 1 piece.
1924 – present (perfume division of the house of Lanvin, founded in 1889)
Jeanne Lanvin founded the fashion house in Paris in 1889 and formalised the perfume division, Lanvin Parfums S.A., in 1924. Its flagship fragrance Arpège (1927), created by André Fraysse to celebrate the thirtieth birthday of her daughter Marguerite, became one of the world's best-selling perfumes for decades, recognisable by the line “Promise her anything, but give her Arpège”. In parallel the house sold My Sin (1925), Scandal, Rumeur and Prétexte, often grouped in a single graphic campaign during the 1930s and 1940s, reaching international distribution in thousands of points of sale in Europe and America. Lanvin Parfums was acquired by Inter Parfums in 2007, separating from the fashion house, and its fragrances are still sold in Spain and around the world.
Sources: Lanvin — WikipediaLanvin's Storied Fragrance History — WWDA história e os perfumes Lanvin: uma marca de tradição e inovação — iFragrância
