Hemorroidol YER
Hemorroidol YER advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 1 piece.
c. 1930s–1950s
Hemorroidol Yer was one of the proprietary medicines in the range of Laboratorios Yer of Madrid, a company founded by Emilio Rey Sánchez, with Luciano Rey Romero as technical director. From at least 1934 the laboratory marketed a family of over-the-counter preparations —Purgante Yer, Sello Instantáneo Yer and Hemorroidol Yer— widely advertised in the Spanish press of the 1930s and 1940s. Hemorroidol Yer came in a tube and bore the health censorship code C.S. 12547, which places its active registration in the period when proprietary medicines were controlled by the Dirección General de Sanidad under Franco. The slogan of its advertisements, “Es un acierto rápido y certero” (“A quick and sure hit”), reflects the direct, commercial graphic style characteristic of popular Spanish pharmaceutical advertising in the mid-20th century.
Sources: PURGANTE YER | PHARMAKOTEKA — Universitat de Barcelona (ficha de Laboratorios Yer, Madrid)Farmacia. Purgante Yer. Laboratorios. Madrid — TodocoleccionSello Instantáneo YER, 1934 — Todocoleccion
