Fiesta de la Vendimia de Jerez
Fiesta de la Vendimia de Jerez advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 1 piece.
1948 – present (declared of International Tourist Interest in 1980)
The Fiesta de la Vendimia de Jerez is the oldest grape-harvest festival in Spain; its inaugural modern edition was held on 12 and 13 September 1948, promoted by Dr Luis Romero Palomo with the institutional support of the City Council and financial backing from local bodegueros. From 1956 its organisation passed to the Exportadores del Sherry, who commissioned large-run posters —up to twenty thousand copies— from illustrators working nationally, among them Nike, Garbayo, Raga, Bort, Mariscal and Virués. The posters were distributed as the festival's main advertising medium from the 1950s to 1985, forming a first-rate graphic corpus within 20th-century Spanish poster art. In 1980 the celebration was declared a Fiesta of International Tourist Interest, consolidating its standing abroad as a worldwide showcase for the wine culture of Jerez.
Sources: La Fiesta de la Vendimia de Jerez a través de los carteles y sus autores (1948-2019) — Academia.eduOrigen e historia de unas Fiestas: las de la Vendimia de Jerez — Diario de GastronomíaFiesta de la Vendimia (Jerez de la Frontera) — Wikipedia
