Coty
Coty advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 5 pieces.
1904 – present
Coty was founded in Paris in 1904 by François Coty (born Joseph Marie François Spoturno, Corsica, 1874), who revolutionised perfumery by combining synthetic and natural materials and democratised luxury by allying with artists such as René Lalique and the Baccarat glassworks to package his fragrances. By 1912 the brand already had subsidiaries in New York and London, and it soon spread to the Spanish market along with other European and South American markets. Its advertising was the work of first-rank artists, among them the photographer Edward Steichen and the poster artist Charles Loupot, which made Coty advertisements reference pieces of commercial graphic art in the first half of the 20th century.
Sources: Coty – WikipediaOur heritage: a beautiful story – CotyCoty, protagonista de la historia de los perfumes a través del tiempo – Beauty Market
