Anís de la Praviana
Anís de la Praviana advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 2 pieces.
Active from approximately the 1940s–50s until the late 1980s or early 1990s
Anís de la Praviana was produced by Juan Serrano e Hijos, S.A., a family firm of distillers of La Mancha origin established in Oviedo (Asturias) during the 19th century. The Serrano family split into branches: one continued with the historic Anís de la Asturiana, while Juan Serrano Álvarez acquired the Praviana brand and ran it until production ceased, estimated at around the 1980s–1990s. The brand sold dry and sweet varieties in bottles bearing the national coat of arms and references to international awards, competing in the Spanish anise liqueur market. Its advertising was notably active on radio and in the Asturian regional press from the 1940s; its jingle —“ayer te vi bebiendo Anís de la Praviana” (“yesterday I saw you drinking Anís de la Praviana”)— became widely known and a popular radio spot in Asturias during the middle decades of the 20th century.
Sources: Anís la Praviana y el jardín de la Pola — Patxi Mendiburu (blog, 2019)Botella ½ litro Anís Praviana, Oviedo — TodocoleccionMuere a los 90 años Juan Serrano — La Nueva España (2009)
