Skip to main content

Anís de la Asturiana

Anís de la Asturiana advertisements illustrated by Enrique Gil Guerra under the pen name "Nike"; the archive holds 117 pieces.

Who "Nike" was and how long the Anís de la Asturiana campaign ran

1895 – present

Anís de la Asturiana is an anise brand made by Hijos de Francisco Serrano S.A., founded in 1895 by Francisco Serrano López-Brea in Oviedo, Asturias; production began in the basement of a grocery shop on Calle del Rosal. The company's own distillery opened in 1916, and around the same time a second plant was opened in Quintanar de la Orden (Toledo), the founder's hometown, which is still active today. The company was a pioneer of outdoor advertising in Spain: in the 1920s it was among the first brands to put its name on city buses and trams in the major cities. From the 1960s onwards its advertising imagery evolved towards more cheerful and modern images, reflecting the product's opening to a female audience.

Wikipedia ↗

Sources: Anís de la Asturiana — Wikipedia, la enciclopedia libreAnís de la Asturiana — AHPTO (Archivo Histórico Provincial de Toledo)Anís de La Asturiana: del arraigo de una bebida tradicional a las nuevas tendencias — COPE Asturias

Advertisements

Asturian woman raising a glass Asturian woman raising a glass Woman in a striped dress raising two glasses Woman in a striped dress raising two glasses Woman with a glass of anís and a small waitress Woman with a glass of anís and a small waitress Young Asturian woman seated on the grass Young Asturian woman seated on the grass Asturian woman leaning out of a window Asturian woman leaning out of a window Woman on pine branches beside a candle Woman on pine branches beside a candle Woman pouring anís at a table with candelabra Woman pouring anís at a table with candelabra Family picnic under a tree Family picnic under a tree Woman flying over a football stadium Woman flying over a football stadium Woman startled by a cat and a mouse Woman startled by a cat and a mouse Three figures toasting in a tavern Three figures toasting in a tavern Young woman leaning out of a bell tower Young woman leaning out of a bell tower Three Asturians toasting outdoors Three Asturians toasting outdoors Giant Asturian woman reclining on the globe Giant Asturian woman reclining on the globe Waving from the shore to a sailing boat Waving from the shore to a sailing boat Asturian woman showing a nativity scene to two children Asturian woman showing a nativity scene to two children Andalusian couple on horseback at a pilgrimage Andalusian couple on horseback at a pilgrimage Asturian woman reflected in large bottles Asturian woman reflected in large bottles A man and two women in Asturian dress A man and two women in Asturian dress Two women and a caped man sharing anís Two women and a caped man sharing anís Three figures in regional dress around a bottle Three figures in regional dress around a bottle Three Asturians celebrating before stone buildings Three Asturians celebrating before stone buildings Ladies' gathering in an Art Deco salon Ladies' gathering in an Art Deco salon She-devil riding a camel She-devil riding a camel Young woman holding a bubble reading 15,000,000 Young woman holding a bubble reading 15,000,000 Woman dancing before a lit-up congratulations sign Woman dancing before a lit-up congratulations sign Three ladies in period dress toasting outdoors Three ladies in period dress toasting outdoors Woman emerging from a glass reflecting a snowy city Woman emerging from a glass reflecting a snowy city Three Asturians celebrating in a rustic room Three Asturians celebrating in a rustic room Maid bringing a tray to the family Maid bringing a tray to the family Spectators in a football stadium stand Spectators in a football stadium stand Dancer reflected in a row of bottles Dancer reflected in a row of bottles Young woman pointing at a 1953 calendar Young woman pointing at a 1953 calendar Woman on a carousel holding a bottle aloft Woman on a carousel holding a bottle aloft Woman with a bottle before the Sphinx and pyramids Woman with a bottle before the Sphinx and pyramids Asturian woman dancing with a 15,000,000 sphere Asturian woman dancing with a 15,000,000 sphere Young woman emerging from a 1 January 1949 calendar page Young woman emerging from a 1 January 1949 calendar page Bagpiper and two dancers by a hórreo granary Bagpiper and two dancers by a hórreo granary Three women in mantillas by a church Three women in mantillas by a church Woman in a mantilla rising from poured anís Woman in a mantilla rising from poured anís Asturian woman toasting before the Statue of Liberty Asturian woman toasting before the Statue of Liberty Woman offering anís to a jockey at the races Woman offering anís to a jockey at the races Horsewoman in fair costume at a gallop Horsewoman in fair costume at a gallop Woman with a glass beside an iced highball and siphon Woman with a glass beside an iced highball and siphon Allegorical figure with tray and laurel wreath Allegorical figure with tray and laurel wreath Folk dance with a guitarist Folk dance with a guitarist Two women and a man in a cabaret box Two women and a man in a cabaret box Woman in a mantilla at a dressing table Woman in a mantilla at a dressing table Young woman walking among autumn trees Young woman walking among autumn trees Woman on a swing in a garden Woman on a swing in a garden Two women on a terrace above a bay Two women on a terrace above a bay Young woman in a white blouse holding a faceted bottle Young woman in a white blouse holding a faceted bottle Figures in kimono in a Japanese garden Figures in kimono in a Japanese garden Four Asturian women with an accordion Four Asturian women with an accordion Asturian woman welcoming turbaned visitors Asturian woman welcoming turbaned visitors Woman tearing off the January 1953 calendar page Woman tearing off the January 1953 calendar page She-devil fallen on her skates She-devil fallen on her skates Asturian woman pouring anís among hydrangeas Asturian woman pouring anís among hydrangeas Guitarist and two flamenco women in a copper-hung room Guitarist and two flamenco women in a copper-hung room Woman on a cushion holding an anise sprig Woman on a cushion holding an anise sprig Woman rising from a stream of anís into a glass Woman rising from a stream of anís into a glass Asturian woman skipping rope Asturian woman skipping rope Woman leaning out of a beach hut Woman leaning out of a beach hut Woman opening a window lined with flowerpots Woman opening a window lined with flowerpots Woman in a flowered hat under a palm tree Woman in a flowered hat under a palm tree Waitress descending a staircase with a tray Waitress descending a staircase with a tray Asturian woman with a tray and a miniature bottle Asturian woman with a tray and a miniature bottle Lady in a crinoline before a mirror Lady in a crinoline before a mirror Dancing among windmills Dancing among windmills Asturian dancer before musicians and dancers Asturian dancer before musicians and dancers Man in a hat greeting two women Man in a hat greeting two women Young woman at a window with the Three Kings Young woman at a window with the Three Kings Asturian woman carried aloft with a trophy cup Asturian woman carried aloft with a trophy cup Woman fallen on her back, skates in the air Woman fallen on her back, skates in the air Asturian woman parachuting over a city Asturian woman parachuting over a city Family on Christmas Eve by the tree Family on Christmas Eve by the tree Young woman in gitana dress on horseback at the fair Young woman in gitana dress on horseback at the fair Woman in a headscarf playing golf Woman in a headscarf playing golf Girl in Asturian dress playing the violin Girl in Asturian dress playing the violin Asturian woman on a rock facing the mountains Asturian woman on a rock facing the mountains Goya-style countryside picnic Goya-style countryside picnic Giant woman pouring anís over a city rooftop Giant woman pouring anís over a city rooftop Two women, one on foot and one on horseback Two women, one on foot and one on horseback Three Asturians in a mountain landscape Three Asturians in a mountain landscape Woman in wide sleeves pouring a glass Woman in wide sleeves pouring a glass Woman serving anís to a man on a stairway Woman serving anís to a man on a stairway Two women and a man sharing a glass Two women and a man sharing a glass Young man in a beret raising his hat between two women Young man in a beret raising his hat between two women Woman serving anís in a plate-decked tavern Woman serving anís in a plate-decked tavern Woman in a mantilla pouring anís over ice Woman in a mantilla pouring anís over ice Woman on a bicycle waving Woman on a bicycle waving Woman with a bouquet for the 50th anniversary Woman with a bouquet for the 50th anniversary Young man with a candle at a Holy Week procession Young man with a candle at a Holy Week procession Young woman taking a bottle from a trunk Young woman taking a bottle from a trunk Woman dancing among flowers with a glass Woman dancing among flowers with a glass Woman falling backwards on skis Woman falling backwards on skis Woman in pearls holding a bottle and a glass Woman in pearls holding a bottle and a glass Woman dancing on a large silver tray Woman dancing on a large silver tray Woman dancing with a bottle as tall as herself Woman dancing with a bottle as tall as herself Reclining woman with a bottle and a glass Reclining woman with a bottle and a glass Asturian woman with a tray beside a giant bottle Asturian woman with a tray beside a giant bottle Smiling young woman holding the bottle Smiling young woman holding the bottle Asturian woman on tiptoe on a giant bottle Asturian woman on tiptoe on a giant bottle Lady with flowers beside the anniversary medallion Lady with flowers beside the anniversary medallion New Year greeting for 1953 New Year greeting for 1953 Woman with a crate and flying bottles Woman with a crate and flying bottles Woman dismantling a toy house Woman dismantling a toy house Woman at the Villa Suspense cottage Woman at the Villa Suspense cottage Young woman on the grass before a town with a tower Young woman on the grass before a town with a tower Woman offering anís to a couple in a travel compartment Woman offering anís to a couple in a travel compartment Asturian woman reaching for a shooting star Asturian woman reaching for a shooting star Asturian woman raising a glass over green countryside Asturian woman raising a glass over green countryside Woman sailing a small sailboat Woman sailing a small sailboat Woman in a headscarf with her head bowed Woman in a headscarf with her head bowed Asturian woman topping a bottle-tree with a star Asturian woman topping a bottle-tree with a star Young Asturian woman hugging a large bottle Young Asturian woman hugging a large bottle Young woman with her hand on the Larra album Young woman with her hand on the Larra album

‹ View the full archive